Is It Effective for Companies to Pretend to Care for the Environment? Research on the Impact of Corporate Environmental Claims on Word-of-mouth Recommendation

In the era of Internet business, online word-of-mouth recommendation has become a key factor affecting consumers’ decision-making. Enterprises increase consumers’ willingness to recommend their brands by word of mouth in various ways. This paper mainly studies the influence of corporate environmenta...

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Hlavní autoři:	Ku Yi, Li Shan, Zhao Yichen
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	EDP Sciences 2023-01-01
Edice:	E3S Web of Conferences
Témata:	corporate environmental advertising appeal green trust moderating effect
On-line přístup:	https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/46/e3sconf_icmsem2023_01013.pdf
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