Research on agricultural product brand design strategy based on the AHP-consumer decision model: empirical evidence from China

The development of regional agricultural product brands is a crucial initiative for enhancing the quality and value of Chinese agricultural products and increasing farmers' income. Based on the theoretical framework of the AHP-Consumer Decision Model, this study constructed an evaluation index syste...

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Hlavní autoři:	Ting Yao, Dong Han
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Frontiers Media S.A. 2026-01-01
Edice:	Frontiers in Sustainable Food Systems
Témata:	agricultural product brand AHP brand design strategy China consumer decision model
On-line přístup:	https://www.frontiersin.org/articles/10.3389/fsufs.2025.1720676/full
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