Brand values for consumers and companies
In contemporary business management, which is characterized by intense competitive pressure, marketing is getting more and more dominant role. Companies on the market are more exposed to competitive pressure due to the growing number of suppliers (bidders) and substitutive products on the home marke...
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| 主要な著者: | , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Srpsko udruženje za marketing
2010-01-01
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| シリーズ: | Marketing (Beograd. 1991) |
| 主題: | |
| オンライン･アクセス: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2010/0354-34711001003V.pdf |
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