The Effectiveness of Marketing Strategies of Tour Operators in the Promotion of Small Tourism Enterprises in KwaZulu-Natal
The aim of this study was to examine the effectiveness and efficacy of marketing strategies tour operators use for promotion of township tourism small enterprises in KZN province. This research utilized a quantitative approach to measure and analyse numerical results in the context of small tourism...
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| Main Authors: | , |
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| Format: | Artigo |
| Language: | Inglês |
| Published: |
AfricaJournals
2024-06-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_12_13_2_316-324.pdf |
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