Understanding the Acceptance of Digital Marketing Among Tour Operators: An Empirical Study
A lot of lessons are learned post COVID-19 pandemic, including in the tourism business. Prior to the pandemic, tour operators had difficulties in competing with online travel agents (OTA) in terms of product sales and marketing. This article aims to understand the perception of digital marketing usa...
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| Hauptverfasser: | , , , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
AfricaJournals
2024-03-01
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| Schriftenreihe: | African Journal of Hospitality, Tourism and Leisure |
| Schlagworte: | |
| Online-Zugang: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_21_13_1_183-191.pdf |
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