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Less is more: towards a discrepancy in the representation of ‘no added sulphite’ wines among French professionals and consumers.

As an emergent phenomenon in the wine market, ‘no added sulphite wines’ (NAS) are an ill-defined category for both consumers and professionals. This study aimed to identify the representation of NAS wines for French wine consumers and professionals and to understand how familiarity and expertise co...

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Principais autores: Carole HONORE-CHEDOZEAU, Nathalie Pouzalgues, Ronan Symoneaux
Format: Artigo
Sprog:Inglês
Udgivet: International Viticulture and Enology Society 2025-02-01
Serier:OENO One
Fag:
no added sulphite wines
mental representation
consumer
familiarity
expertise
word association task
Online adgang:https://oeno-one.eu/article/view/8367
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