Sustainability UMKM Cirebon: Literasi Keuangan, Fintech Lending, Digitalisasi, dan Strategi Pemasaran
Main Objective – This study aims to examine and obtain empirical evidence regarding the influence of financial literacy, fintech lending, digitalization, and marketing strategy on the sustainability of MSMEs in Cirebon City, including the moderating roles of digitalization and marketing strategy. Me...
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| Autori principali: | , , , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Faculty of Economics and Business, Universitas Muhammadiyah Cirebon
2025-12-01
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| Serie: | Jurnal Proaksi |
| Soggetti: | |
| Accesso online: | https://e-journal.umc.ac.id/index.php/JPK/article/view/7999 |
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