Sustainability UMKM Cirebon: Literasi Keuangan, Fintech Lending, Digitalisasi, dan Strategi Pemasaran

Main Objective – This study aims to examine and obtain empirical evidence regarding the influence of financial literacy, fintech lending, digitalization, and marketing strategy on the sustainability of MSMEs in Cirebon City, including the moderating roles of digitalization and marketing strategy. Me...

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Номзүйн дэлгэрэнгүй

Үндсэн зохиолчид:	Gytha Nurhana Dhea Praadha Gitama, Dessy Kumala Dewi, Ilham Hidayat, Ridho Fardani, Adilla Sukma
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	Faculty of Economics and Business, Universitas Muhammadiyah Cirebon 2025-12-01
Цуврал:	Jurnal Proaksi
Нөхцлүүд:	financial literacy fintech lending digitalization marketing strategy msme sustainability
Онлайн хандалт:	https://e-journal.umc.ac.id/index.php/JPK/article/view/7999
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!