The impact of Firm Generated Content (FGC) and User Generated Content (UGC) on the intention to use telehealth services

The purpose of this paper is to explore the ability of the combination of Theory of Reasoned Action (TRA) and Information Adoption Model (IAM); to predict and explain how Firm-Generated Content (FGC) and User-Generated Content (UGC) influence the intention to use telehealth services in Vietnam. A to...

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Үндсэн зохиолчид:	Tuan Van Pham, My Ha Nguyen, Linh Khanh Nguyen, Yen Phi Hoang, Thu Hoai Tran, Linh Ngoc Khanh Hoang
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE 2024-09-01
Цуврал:	Ho Chi Minh City Open University Journal of Science - Economics and Business Administration
Нөхцлүүд:	firm generated content user generated content theory of reasoned action information adoption model telehealth services
Онлайн хандалт:	https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/3294
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!