Código QR (código de barras bidimensional)

THE IMPACT OF TRANSFORMATIONAL LEADERSHIP, CAREER ADAPTABILITY AND CREATIVITY ON SALESPEOPLE’S REACTIONS TOWARD DIGITAL TRANSFORMATION

This study examines the impacts of transformational leadership, career adaptability, salesperson creativity and demographic variables on the positive response exhibited by life insurance salespeople to digital transformation. The research method used here was survey research. Self-administered quest...

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Principais autores: Kai-Ling CHANG, Lu-Ming TSENG
Format: Artigo
Sprog:Inglês
Udgivet: Bucharest University of Economic Studies 2024-09-01
Serier:Business Excellence and Management
Fag:
transformational leadership
career adaptability
salesperson creativity
digital transformation
Online adgang:https://beman.ase.ro/no143/3.pdf
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