Understanding Green Product Purchase Intentions Using the Theory of Planned Behavior: Case study of Algerian Consumers’

Objective: Consumers have recently become more concerned about environmental protection and have turned to eco-friendly products, also known as green products. To explore the factors that determine consumers’ green product purchase intentions, this study aims to measure the effects of TPB variables...

Полное описание

Библиографические подробности

Главные авторы:	Sidi Mohammed Benachenhou, Imene Dali Youcef, Salah Hamouti
Формат:	Artigo
Язык:	Inglês
Опубликовано:	University of Sistan and Baluchestan 2024-12-01
Серии:	International Journal of Business and Development Studies
Предметы:	green products tpb model green purchase intention algerian consumers’ sem
Online-ссылка:	https://ijbds.usb.ac.ir/article_8728_83bb5561a6f15aaed351a33e6972b7b4.pdf
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