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Service quality in sport: A case study of golf resorts in the Liberec region

In the sport service environment, the level of customer satisfaction is monitored more and more thoroughly. The assumption is that a satisfied customer remains loyal for a longer period of time, buys more new products, talks favourably about the service provided, pays less attention to competing ser...

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Autors principals: Eva Čáslavová, Markéta Pecinová, Tomáš Ruda, Martin Šíma
Format: Artigo
Idioma:Inglês
Publicat: Karolinum Press 2018-11-01
Col·lecció:Acta Universitatis Carolinae Kinanthropologica
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Accés en línia:http://www.karolinum.cz/doi/10.14712/23366052.2018.11
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