A Hybrid SEM-ANN Model for Predicting Purchase Intention Toward Recycled PET Products: Evidence from Indonesian Generational Segments

The escalating plastic waste crisis in Indonesia calls for a transition toward a circular economy, particularly through the adoption of recycled Polyethylene Terephthalate (rPET) products. Despite their environmental benefits, consumer acceptance remains limited due to concerns over quality, cost, a...

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Principais autores:	Romadhani Ardi, Ahmad Nauval Ariq Ms, Riajeng Rizqi Amalia, Teuku Naraski Zahari
Format:	Artigo
Jezik:	Inglês
Izdano:	Universitas Indonesia 2026-01-01
Serija:	International Journal of Technology
Teme:	artificial neural networks circular economy multi-generation pls-sem purchase intention rpet
Online dostop:	https://ijtech.eng.ui.ac.id/article/view/8209
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