Sustainable Marketing in the Sharing Economy: Strategies for Promoting Responsible Consumption
The study aims to analyze the role of sustainable marketing in supporting the development of the sharing economy. In particular, it focuses on its role in shaping consumer behavior, promoting the idea of responsible consumption, and building trust in sharing platforms. The explanatory research desig...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
ASERS Publishing
2025-08-01
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| coleção: | Journal of Environmental Management and Tourism |
| Assuntos: | |
| Acesso em linha: | https://journals.aserspublishing.eu/jemt/article/view/9064 |
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