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Understanding purchase intention for genAI-enabled museum cultural and creative products using a SOR model

Abstract Generative artificial intelligence (GenAI) is reshaping cultural and creative design and raising new questions about how consumers evaluate museum cultural and creative products (MCCPs). Drawing on the Stimulus–Organism–Response (SOR) framework, this study conceptualizes novelty (NOV), orig...

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Principais autores: Mingxi Shi, Qihan Guo, He Li, Kyoungyong Lee
Format: Artigo
Sprog:Inglês
Udgivet: Nature Portfolio 2026-01-01
Serier:Scientific Reports
Fag:
GenAI
Purchase intention
Museum cultural creative products
SOR
PLS-SEM
Online adgang:https://doi.org/10.1038/s41598-026-36224-8
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