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Value-Based Adoption Model to Increase Purchase Intention in the Use of Virtual Try-On

Abstract: The rapid advancement of e-commerce, driven by the integration of Augmented Reality (AR) Virtual Try-On technology, has significantly transformed consumer purchasing behavior. This study explores the impact of AR-based Virtual Try-On on purchase intention using the Value-Based...

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Principais autores: Fitriana Harjati, Yolanda Masnita, Kurniawati Kurniawati
Formato: Artigo
Idioma:Inglês
Publicado em: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2025-04-01
coleção:Almana: Jurnal Manajemen dan Bisnis
Assuntos:
Augmented Reality Virtual Try-On
E-commerce
Purchase Intention
Value-Based adoption model
Acesso em linha:http://journalfeb.unla.ac.id/index.php/almana/article/view/2750
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