THE INFLUENCE OF CONSUMER BEHAVIOR ON THE SEGMENTATION OF RETAIL SALES OF CONSUMER GOODS

One of the main characteristics of modern retailing is certainly diversification of retail formats. The structure of retail formats in a particular market is conditioned by the needs and behavior of consumers in this market. Depending on the intensity of the impact of certain factors on consume...

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Xehetasun bibliografikoak

Egile nagusia:	Aleksandar Marić
Formatua:	Artigo
Hizkuntza:	Inglês
Argitaratua:	Pale University of East Sarajevo 2014-12-01
Saila:	Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu
Gaiak:	distribution channels consumer behavior segmentation of retail retail formats the market for consumer goods.
Sarrera elektronikoa:	http://zrefis.com/images/zrefis2014-9/71-82%20Maric.pdf
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!