THE INFLUENCE OF CONSUMER BEHAVIOR ON THE SEGMENTATION OF RETAIL SALES OF CONSUMER GOODS
One of the main characteristics of modern retailing is certainly diversification of retail formats. The structure of retail formats in a particular market is conditioned by the needs and behavior of consumers in this market. Depending on the intensity of the impact of certain factors on consume...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
Pale University of East Sarajevo
2014-12-01
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| سلاسل: | Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu |
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://zrefis.com/images/zrefis2014-9/71-82%20Maric.pdf |
| الوسوم: |
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