How Does Perceived Value Influence Functional Snack Consumption Intention? An Empirical Analysis Based on Generational Differences

Perceived value is a key factor shaping consumer purchase decisions. In the field of functional snack consumption, generational differences in value perception dimensions significantly influence decision-making processes, creating both challenges and opportunities for targeted marketing. Drawing on...

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Váldodahkkit:	Xinqiang Chen, Xiu-E Zhang, Jin Yin, Jiangjie Chen, Hongyan Lin
Materiálatiipa:	Artigo
Giella:	Inglês
Almmustuhtton:	MDPI AG 2025-11-01
Ráidu:	Foods
Fáttát:	functional snacks perceived value consumption intention generational differences
Liŋkkat:	https://www.mdpi.com/2304-8158/14/22/3879
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