How Does Perceived Value Influence Functional Snack Consumption Intention? An Empirical Analysis Based on Generational Differences
Perceived value is a key factor shaping consumer purchase decisions. In the field of functional snack consumption, generational differences in value perception dimensions significantly influence decision-making processes, creating both challenges and opportunities for targeted marketing. Drawing on...
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| 主要な著者: | , , , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
MDPI AG
2025-11-01
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| シリーズ: | Foods |
| 主題: | |
| オンライン･アクセス: | https://www.mdpi.com/2304-8158/14/22/3879 |
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