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NATURE OF ELECTORAL MARKETING IN ROMANIA

A serious analysis of the political market is impossible without studying consumer behavior (or user) offers political, macro-environment is an essential component of marketing that can be influenced by marketing actions of the political structure. The study of human behavior is essential for un...

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Hovedforfatter: DINU GABRIEL
Format: Artigo
Sprog:Inglês
Udgivet: Academica Brâncuşi 2014-02-01
Serier:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
Fag:
voters
candidates
electoral marketing
consumer behavior.
Online adgang:http://www.utgjiu.ro/revista/ec/pdf/2014-01/53_Dinu%20Gabriel.pdf
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