Managing Digital Electoral Campaign: Actual Challenges and Practical Frameworks
This paper aims to analyze the management of electoral campaigns as a complex process of strategic planning, voter segmentation, and political message development. It highlights the specific characteristics of traditional, digital, and hybrid campaigns and the importance of integrating these approac...
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| Hoofdauteurs: | , |
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| Formaat: | Artigo |
| Taal: | Inglês |
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Editura Eftimie Murgu
2025-06-01
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| Reeks: | Robotica & Management |
| Onderwerpen: | |
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