Research on Dynamic Pricing and Long-Term Profit of Companies under Influence of Word of Mouth
Word of mouth (WOM) is crucial in customers’ purchasing decisions and affects companies’ long-term profits. This study examines the long-term trends in companies’ dynamic pricing and profits by using the Hamiltonian function method and dynamic simulation to construct a dynamic equation. It takes int...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
MDPI AG
2024-08-01
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| coleção: | Journal of Theoretical and Applied Electronic Commerce Research |
| Assuntos: | |
| Acesso em linha: | https://www.mdpi.com/0718-1876/19/3/105 |
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