Toward a Better Understanding of Physicians’ New Drug Prescribing: Behavior, Attitudinal Response or Decision-making?
The significance of prescribing new drugs is widely recognized in marketing literature. However, the varied definitions and conceptual approaches to this concept make it ambiguous and hinder its comprehension. The different ways in which new drug prescription is conceptualized, stemming from its ove...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidad Autónoma de Chile, Facultad de Administración y Negocios
2025-05-01
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| Col·lecció: | Journal of Management and Business Studies |
| Matèries: | |
| Accés en línia: | https://revistas.uautonoma.cl/index.php/jmabs/article/view/2853 |
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