THE ROLE OF SEQUENCE MEDIATION ON THE INFLUENCE OF LIVE-STREAMING SHOPPING ATTRIBUTE ON PURCHASE INTENTION
The urgency of this study is to solve the problem regarding the slow penetration of TikTok Livestreaming shopping; even though the traffic opportunities on TikTok are huge and far outperform any social media application, even if it is compared to applications that existed before TikTok, such as Face...
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| Principais autores: | , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
University of Brawijaya
2022-11-01
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| Serier: | Jurnal Aplikasi Manajemen |
| Fag: | |
| Online adgang: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/2898 |
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