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THE EFFECT OF CHANGES IN GENERATION Z PREFERENCES AND PRODUCT QUALITY ON CUSTOMER LOYALTY TO WESTERN FOODS IN MATARAM CITY, LOMBOK, INDONESIA

This study aims to examine how changes in Generation Z preferences and product quality affect customer loyalty at Western Foods in Mataram City. Understanding the requirements and preferences of Generation Z is crucial for culinary businesses because this group is known to have dynamic and rapidly...

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Uloženo v:
Hlavní autoři: Dwi Nurdinda, Lalu Hamdani Husnan
Médium: Artigo
Jazyk:Inglês
Vydáno: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2026-04-01
Edice:Indonesian Interdisciplinary Journal of Sharia Economics
Témata:
Generation Z Preferences
Product Quality
Customer Loyalty
Western Foods
Consumer Behavior
On-line přístup:https://e-journal.uac.ac.id/index.php/iijse/article/view/9640
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