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Factors Influencing Consumers’ Organic Food Continuous Purchase Intentions during the Post-Pandemic Era: An Empirical Investigation in China

During the evolutionary phases of the COVID-19 pandemic, consumers’ eating habits and spending behaviours have progressively shifted to the pursuit of the safer and healthier food products, such as organic food. Therefore, this study investigated the factors affecting Chinese buyers’ organic food co...

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Principais autores: Xin Qi, Junjie Mou, Chaoyue Meng, Angelika Ploeger
Format: Artigo
Sprog:Inglês
Udgivet: MDPI AG 2023-04-01
Serier:Foods
Fag:
organic food
Chinese consumer
continuous purchase intention
COVID-19
M-TPB
Online adgang:https://www.mdpi.com/2304-8158/12/8/1636
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