Examining the Role of Celebrity Endorsers, Product Quality, and Brand Image in Influencing Purchase Decisions
This study aims to determine examining the role of celebrity endorsers, product quality, and brand image in influencing purchase decisions on Azarine Cosmetic X Red Velvet in Denpasar. This is a quantitative study with a descriptive approach. The population of this research includes users of Azarine...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Program Studi Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Universitas Lambung Mangkurat, Banjarmasin
2025-04-01
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| Serie: | Journal of Economics Education and Entrepreneurship |
| Soggetti: | |
| Accesso online: | https://ppjp.ulm.ac.id/journals/index.php/jee/article/view/14178 |
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