THE EFFECT OF GENDER AND INCOME ON CONSUMER STYLES / Cinsiyet Ve Gelirin Tüketici Tarzına Etkisi

The aim of this study is to determine the effect of gender and income onconsumer styles. The questionnaire was conducted with Recep Tayyip ErdoganUniversity students (n=346) in Rize/Turkey. Hypotheses were tested by MannWhitney U Test, Kruskal Wallis Test and Spearman Correlation Analysis alongwith...

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Detalles Bibliográficos

Autores principales:	Lale Babuş, Gülçin Bilgin Turna
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	Recep Tayyip Erdoğan Üniversitesi 2020-04-01
Colección:	Uluslararası Ekonomi, İşletme ve Politika Dergisi
Materias:	consumer consumer behavior consumer styles tüketici tüketici davranışları tüketici tarzları
Acceso en línea:	https://dergipark.org.tr/tr/download/article-file/1009345
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