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THE EFFECT OF GENDER AND INCOME ON CONSUMER STYLES / Cinsiyet Ve Gelirin Tüketici Tarzına Etkisi

The aim of this study is to determine the effect of gender and income onconsumer styles. The questionnaire was conducted with Recep Tayyip ErdoganUniversity students (n=346) in Rize/Turkey. Hypotheses were tested by MannWhitney U Test, Kruskal Wallis Test and Spearman Correlation Analysis alongwith...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser: Lale Babuş, Gülçin Bilgin Turna
Format: Artigo
Sprache:Inglês
Veröffentlicht: Recep Tayyip Erdoğan Üniversitesi 2020-04-01
Schriftenreihe:Uluslararası Ekonomi, İşletme ve Politika Dergisi
Schlagworte:
consumer
consumer behavior
consumer styles
tüketici
tüketici davranışları
tüketici tarzları
Online-Zugang:https://dergipark.org.tr/tr/download/article-file/1009345
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