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Growth of ghost kitchens and virtual brands

The hospitality industry is undergoing a profound transformation with the emergence of ghost kitchens and virtual brands, driven by digital innovation and evolving consumer preferences. Ghost kitchens-delivery-only food production facilities-offer cost-effective and scalable solutions for restaurant...

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Bibliografske podrobnosti
Principais autores: Gagić Jaraković Snježana, Paunić Maja, Vujasinović Vesna, Stanojević Mateja
Format: Artigo
Jezik:Inglês
Izdano: Visoka turistička škola strukovnih studija, Beograd 2025-01-01
Serija:Turističko Poslovanje
Teme:
Online dostop:https://scindeks-clanci.ceon.rs/data/pdf/0354-3099/2025/0354-30992535131G.pdf
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