Ambiguity Undermines Persuasive Effectiveness: Ego Involvement, Motivated Reasoning, and Message Ambiguity
Motivated reasoning is a form of biased processing where people evaluate messaging in such a way that it allows them to confirm their preexisting beliefs. The self-concept approach to motivated reasoning assumes that ego involvement drives this process, such that greater ego involvement leads to gr...
محفوظ في:
| المؤلفون الرئيسيون: | , |
|---|---|
| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
USC Annenberg Press
2023-12-01
|
| سلاسل: | International Journal of Communication |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://ijoc.org/index.php/ijoc/article/view/21474 |
| الوسوم: |
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|