Ambiguity Undermines Persuasive Effectiveness: Ego Involvement, Motivated Reasoning, and Message Ambiguity
Motivated reasoning is a form of biased processing where people evaluate messaging in such a way that it allows them to confirm their preexisting beliefs. The self-concept approach to motivated reasoning assumes that ego involvement drives this process, such that greater ego involvement leads to gr...
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| 主要な著者: | , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
USC Annenberg Press
2023-12-01
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| シリーズ: | International Journal of Communication |
| 主題: | |
| オンライン･アクセス: | https://ijoc.org/index.php/ijoc/article/view/21474 |
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