The Metaverse Territorial Brand: A Contemporary Concept
The “Metaverse Territorial Brand” integrates core and interconnected elements into a virtual, interactional, experiential, and immersive space known as the metaverse. This type of brand encompasses the connection with immersive territories that may or may not be digital twins of real territories. It...
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| Format: | Artigo |
| Langue: | Inglês |
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MDPI AG
2024-09-01
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| Collection: | Encyclopedia |
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| Accès en ligne: | https://www.mdpi.com/2673-8392/4/4/95 |
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