A Model for Digital Branding in the Metaverse: A Case Study of the Tourism Industry
Digital branding is increasingly vital in today's digital era, significantly influencing corporate growth, including in the tourism industry. This study aims to design a model for digital branding within the metaverse specifically for the tourism sector. Utilizing qualitative methods, data were coll...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Persa |
| Publicado: |
Allameh Tabataba'i University Press
2025-09-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Assuntos: | |
| Acceso en liña: | https://tms.atu.ac.ir/article_18773_2c25d9ea576275ddb80cd1a53474d95f.pdf |
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