Film-Induced Tourism and Experiential Branding: A Purpose-Driven Conceptual Framework with an Exploratory Illustration from Monsanto (Portugal)

The present conceptual paper proposes a purpose-driven experiential marketing framework for film-induced destinations, integrating sustainability and emotional engagement into destination management. The model under discussion comprises five interconnected dimensions, namely integrated experience, b...

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Autors principals:	Anabela Monteiro, Sara Rodrigues de Sousa, Gabriela Marques, Marco Arraya
Format:	Artigo
Idioma:	Inglês
Publicat:	MDPI AG 2026-01-01
Col·lecció:	Tourism and Hospitality
Matèries:	film-induced tourism experiential marketing emotional branding destination experience organisational purpose sustainability
Accés en línia:	https://www.mdpi.com/2673-5768/7/1/24
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