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THE NEXUS OF SERVICE INNOVATION, SEAMLESS DELIVERY, AND CUSTOMER SATISFACTION IN DIGITAL PAYMENT ECOSYSTEMS FOR UNWAVERING CUSTOMER LOYALTY

Digital wallet transactions have experienced a surge surpassing that of mobile banking transactions since 2021. Following a substantial merger with Tokopedia, GoPay has emerged as the digital wallet provider with the highest number of active users. The objective of this study is to examine the exte...

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Principais autores: Yuanita Ratna Indudewi, Felix Stesio
Format: Artigo
Sprog:Inglês
Udgivet: Universitas Ciputra Surabaya 2025-10-01
Serier:Review of Management and Entrepreneurship
Fag:
digital payment
mobile payment
e-wallet
customer satisfaction
customer loyalty
Online adgang:https://journal.uc.ac.id/index.php/rome/article/view/4520
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