Muslim Meranao Consumers on the Marketing Strategies for Halal Branded Food Products
Food consumption is very critical for Muslim consumers, as they have to consume halal products. For food companies to satisfy Muslim buyers and develop an effective marketing strategy, it is necessary for them to evaluate customer satisfaction. Thus, this study assessed the level of satisfaction of...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Philippine Association of Institutions for Research, Inc.
2019-07-01
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| coleção: | JPAIR |
| Assuntos: | |
| Acesso em linha: | https://philair.org/index.php/jpair/article/view/703 |
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