The Domestication of Netflix in the Gulf
The introduction of subscription video-on-demand (SVoD) services has transformed the media landscape in the television market of Arab Gulf countries. This article adopts Silverstone’s domestication theory as a conceptual framework to analyze how users, as individuals and households, incorporate Netf...
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| Principais autores: | , , , , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
USC Annenberg Press
2023-11-01
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| Serija: | International Journal of Communication |
| Teme: | |
| Online dostop: | https://ijoc.org/index.php/ijoc/article/view/20068 |
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