The Influence of Digital Marketing, Influencer Marketing on Purchase Intention Through Consumer Attitude Mediation (Survey of Gen Z Users of Shopee Application in Sleman District)

The rapid development of digital technology has significantly changed consumer behavior, especially among Generation Z in Indonesia. This study aims to examine the effect of digital marketing and influencer marketing on purchase intention, with consumer attitudes as a mediating variable, in the con...

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Egile Nagusiak:	Nanda Asmawati, Widhy Tri Astuti, Wisnalmawati Wisnalmawati
Formatua:	Artigo
Hizkuntza:	Inglês
Argitaratua:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-03-01
Saila:	Indonesian Interdisciplinary Journal of Sharia Economics
Gaiak:	Digital Marketing, Influencer Marketing, Consumer Attitudes, Purchase Intentions
Sarrera elektronikoa:	https://e-journal.uac.ac.id/index.php/iijse/article/view/6144
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!