The Influence of Digital Marketing, Influencer Marketing on Purchase Intention Through Consumer Attitude Mediation (Survey of Gen Z Users of Shopee Application in Sleman District)

The rapid development of digital technology has significantly changed consumer behavior, especially among Generation Z in Indonesia. This study aims to examine the effect of digital marketing and influencer marketing on purchase intention, with consumer attitudes as a mediating variable, in the con...

Fuld beskrivelse

Bibliografiske detaljer

Principais autores:	Nanda Asmawati, Widhy Tri Astuti, Wisnalmawati Wisnalmawati
Format:	Artigo
Sprog:	Inglês
Udgivet:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-03-01
Serier:	Indonesian Interdisciplinary Journal of Sharia Economics
Fag:	Digital Marketing, Influencer Marketing, Consumer Attitudes, Purchase Intentions
Online adgang:	https://e-journal.uac.ac.id/index.php/iijse/article/view/6144
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!