Advertising Communication: Constructing Meaning Potential through Disjunctive Grammar
Communication through language, irrespective of the model of its structure and deployment, entails the making of meanings. The ways that advertisers produce meaning through disjunctive grammar is the concern of this study. Thus, the analysis considered twelve advertisements for examination for mean...
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidad de Medellín, Sello Editorial
2018-12-01
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| Col·lecció: | Anagramas Rumbos y Sentidos de la Comunicación |
| Matèries: | |
| Accés en línia: | https://revistas.udem.edu.co/index.php/anagramas/article/view/2154 |
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