The Moderating Role of Islamic Values on Impulse Buying in E-Commerce Promotions: Case of Muslim Students in Semarang
The surge in e-commerce in Indonesia has intensified business competition, leading to aggressive promotional strategies that often trigger impulse buying, a behavior misaligned with Islamic teachings on balanced consumption. This study examines the impact of promotions on impulse buying behavior amo...
I tiakina i:
| Ngā kaituhi matua: | , |
|---|---|
| Hōputu: | Artigo |
| Reo: | Árabe |
| I whakaputaina: |
Universitas Darussalam Gontor
2025-06-01
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| Rangatū: | Islamic Economics Journal |
| Ngā marau: | |
| Urunga tuihono: | https://jei.journal.unida.gontor.ac.id/index.php/IEJ/article/view/6/1 |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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