Animosity and religiosity in brand switching via boycott intention among muslim consumers
Purpose – This study analyzes the influence of animosity and religiosity on brand switching among Pizza Hut consumers in Indonesia, with boycott intention as a mediating variable. It seeks to understand how negative sentiments and religious values shape consumers’ decisions to switch brands in the...
Na minha lista:
| Principais autores: | , , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
P3EI-Center for Islamic Economics Studies and Development
2025-12-01
|
| coleção: | Asian Journal of Islamic Management |
| Assuntos: | |
| Acesso em linha: | https://journal.uii.ac.id/AJIM/article/view/43401 |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|