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The impact of self-centered factors on skepticism towards CSR claims during large-scale external crises

External crises create opportunities to strengthen companies’ commitment to society through CSR claims; however, consumers often perceive them as opportunistic. This study leverages the unique setting of COVID-19 to determine the power of consumer self-centered factors (i.e., concern about the cris...

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Principais autores: Sara Vinyals-Mirabent, Emma Rodero, Isabel Rodríguez-de-Dios, Lluís Mas-Manchón
Format: Artigo
Sprog:Inglês
Udgivet: Universidad de Navarra 2025-02-01
Serier:Communication & Society (Formerly Comunicación y Sociedad)
Fag:
Corporate Social Responsibility
CSR communication
consumer skepticism
egocentric pattern projection
attribution theory
external crises
Online adgang:https://revistas.unav.edu/index.php/communication-and-society/article/view/50345
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