The impact of self-centered factors on skepticism towards CSR claims during large-scale external crises
External crises create opportunities to strengthen companies’ commitment to society through CSR claims; however, consumers often perceive them as opportunistic. This study leverages the unique setting of COVID-19 to determine the power of consumer self-centered factors (i.e., concern about the cris...
Sábháilte in:
| Príomhchruthaitheoirí: | , , , |
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| Formáid: | Artigo |
| Teanga: | Inglês |
| Foilsithe / Cruthaithe: |
Universidad de Navarra
2025-02-01
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| Sraith: | Communication & Society (Formerly Comunicación y Sociedad) |
| Ábhair: | |
| Rochtain ar líne: | https://revistas.unav.edu/index.php/communication-and-society/article/view/50345 |
| Clibeanna: |
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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