Drinking with purpose: unveiling segmentation of Slovak wine market based on wine-related lifestyle
Purpose. Shifting consumer priorities in the food and beverage industry are increasingly shaping purchasing decisions, characterised by a marked tendency towards moderation and alcohol-free social activities. This phenomenon reflects a general trend towards healthy lifestyle and well-being, which co...
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| Principais autores: | , , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Institute of Eastern European Research and Consulting
2026-03-01
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| Serier: | Agricultural and Resource Economics |
| Fag: | |
| Online adgang: | https://are-journal.com/are/article/view/1025 |
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