Understanding the Influence of Personalized Recommendation on Purchase Intentions from a Self-Determination Perspective: Contingent upon Product Categories

While consumers experience shopping convenience through personalized recommendations, they are increasingly concerned about their consumption behavior being manipulated, leading to psychological resistance towards personalized recommendations. As such, research on how personalized recommendation ser...

Ausführliche Beschreibung

Bibliografische Detailangaben

Hauptverfasser:	Li Zhao, Bing Fu, Sha Bai
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	MDPI AG 2025-02-01
Schriftenreihe:	Journal of Theoretical and Applied Electronic Commerce Research
Schlagworte:	personalized recommendations self-determination product categories purchase intention S-O-R
Online-Zugang:	https://www.mdpi.com/0718-1876/20/1/32
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