Understanding the Influence of Personalized Recommendation on Purchase Intentions from a Self-Determination Perspective: Contingent upon Product Categories

While consumers experience shopping convenience through personalized recommendations, they are increasingly concerned about their consumption behavior being manipulated, leading to psychological resistance towards personalized recommendations. As such, research on how personalized recommendation ser...

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Hlavní autoři:	Li Zhao, Bing Fu, Sha Bai
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	MDPI AG 2025-02-01
Edice:	Journal of Theoretical and Applied Electronic Commerce Research
Témata:	personalized recommendations self-determination product categories purchase intention S-O-R
On-line přístup:	https://www.mdpi.com/0718-1876/20/1/32
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!