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City beautification through corporate social responsibility landscape branding in enhancing urban landscape identity in Kisumu City, Kenya

City identity and branding have traditionally been shaped by iconic architecture, including monumental buildings and landmarks. However, recent studies have begun to explore city branding through corporate social responsibility (CSR) initiatives, particularly from a landscape perspective. There is l...

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Автор: Edwin Koyoo
Формат: Artigo
Мова:Inglês
Опубліковано: University of the Free State 2024-12-01
Серія:Acta Structilia
Предмети:
ity beautification
corporate social responsibility
corporate brand advertising
landscape branding
landscaping
public open spaces
sustainability
urban landscape identity
Онлайн доступ:https://journals.ufs.ac.za/index.php/as/article/view/8398
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